This is cereal that tastes (and looks) like a s’more.
While I was in LA, four boxes the approximate size of small vehicles arrived on Francesca’s doorstep. They were filled with cereal – specifically Post’s new cereals, OREO® O’s, HONEY MAID® S’mores, NUTTER BUTTER®, and CHIPS AHOY!®, which I was taste-testing and photographing for a sponsored Instagram. (This post, despite all those legally-required ® symbols – is not part of any campaign; it is organic content in the very purest of ways, as in I want to eat and look at and think about and roll around in these cereals every day, all of the time.)
Francesca was far less excited about the boxes than I was.
“You are not leaving those boxes here,” she told me. “They are enormous.”
I took a few shots (and kind of love how they came out, hence the number of photographs of cereal that you can see below) put the leftover cups of cereal on the kitchen counter, and sat down with my computer in the living room to answer some emails. After awhile, I heard tiny crunching sounds coming from the general area of the kitchen.
Then some rustling.
…The rustling, perhaps, of cereal being eaten straight out of an enormous box?
Moments later, Francesca emerged from her kitchen. One arm was fully submerged in a box of Nutter Butter cereal, and the other was cradling the box like an extremely large baby.
“About the cereal,” she said. “You can’t take it with you.”
And that is the story of how four enormous cereal boxes came to live with my best friend.
P.S. If you’re wondering, the Nutter Butter is my favorite too, but only just.