I spent Friday morning at an event that cannot be described as anything other than “hip.” I hate the word “hip”; it makes me feel like, I don’t know, Amy Poehler in Mean Girls or something…but there’s really no better word for the preview of the new Dr. Martens campaign starring Agyness Deyn and Ash Stymest (below). It was at the Morrison Hotel, was hosted by Scott Schuman and Garance Doré (both really lovely people who offered up some great advice for bloggers), and featured a menu of…peach schnapps (and mini cups of granola-sprinkled acai berry smoothie for me). At 9AM.
The First and Forever campaign is based on the idea that everyone remembers their first pair of Dr. Martens, and presumably the schnapps was present to get attendees into the mood for sharing their own “firsts” (things got very intimate very quickly), with guests offering up stories about everything from first dates to first jail stints. Fun fun.
Now: the shoes!
These. Favorites.
Runners-up, mostly the brown mid-height ones second from right.
And for the boys (love that oxblood color).
