This is cereal that tastes (and looks) like a s'more.
While I was in LA, four boxes the approximate size of small vehicles arrived on Francesca's doorstep. They were filled with cereal - specifically Post's new cereals, OREO® O’s, HONEY MAID® S’mores, NUTTER BUTTER®, and CHIPS AHOY!®, which I was taste-testing and photographing for a sponsored Instagram. (This post, despite all those legally-required ® symbols - is not part of any campaign; it is organic content in the very purest of ways, as in I want to eat and look at and think about and roll around in these cereals every day, all of the time.)
Francesca was far less excited about the boxes than I was.