I get a lot of PR emails; anyone who’s anywhere even close to the blogging world does. We’re talking maybe 200 a day (at minimum), which means that I’ve gotten pretty good at figuring out which emails are from reps who are just sending out publicity blasts to anyone and everyone, and those who’ve taken the time to figure out what my site is about, and genuinely think that their product might be of interest to my readers. (I also open emails that have funny subject lines, because I feel like the effort to be non-boring shouldn’t go unappreciated. And also emails from reps of sex toy companies, because I’ve been receiving these in vast quantities for the past few months, and – though they aren’t unwelcome, per se – I’ve been trying to figure out why.)
Anyway, a few weeks ago, while laying in my bed dying from the plague, I was scrolling through my emails and saw one from an online boutique called Moon Water. Despite the fact it had a fairly standard “Black Friday Gift Guide Roundup”-type subject line, I opened it, and when I saw that it was written by the husband of one of the owners, who talked about his wife’s passion for supporting global craftsmanship, I was all AW I LOVE HIM, and went and checked out the site.
And now I love Moon Water, too.
Here are some of the things I love the most. (Also YAY small businesses, YAY small businesses run by women, YAY supporting fair trade. Just yay.)