Makeup & Beauty

The Publicity Photo Mini-Makeover

Love this photo…but mostly love this girl

While I was in the city last week, Erin and I decided to tick off one of our to-dos and shoot some photos to use for book publicity purposes – like for press releases and such, since people tend to request a photo to go along with the text. Obviously I’m not exactly in short supply in the photo department, but we strangely don’t have any shots of us together (save for one or two massively, massively awkward ones, which I love quite a lot but are mayyyybe not exactly what people are referring to when they request an “author photo”).

So we booked a photographer, chose outfits that were respectably non-clashing (I wore the same thing that I wore in this post because I shot both at the same time), and tried to stand next to each other and simultaneously look like normal-ish human beings (which is not as easy as you might think). First, though, we got our hair done, because who doesn’t want to have pretty hair for a photograph? Nobody, that’s who. And when you’re dealing with Manhattan-in-July heat and humidity, sometimes it’s nice to get some professional help.

Nexxus New York Hair Salon emergencee treatment

I’ve been to the Nexxus Salon before, but Erin never has, so I invited her to join me. The plan had been to get blow-outs, but our stylists recommended we get Emergencée Restorative Strength Conditioning Treatments – which are enriched with super-concentrated proteins, collagen and elastin to repair and rebuild intensely damaged hair (which mine definitely is) – first, so that our blowouts would look as gorgeous as possible.

 

Kevin Mancuso, Global Creative Director for Nexxus

Oh, and then Kevin Mancuso, Nexxus’ Global Creative Director (and a man whose career I’ve been following ever since he was Allure Magazine’s celebrity hair expert way back in the late ‘90s) gave me a quick trim and used the salon’s Diagnostic Hair Matrix to analyze my hair’s specific needs and make personal product recommendations, nbd. (Seriously, I knew exactly who he was the second I met him, because I vividly remember eating up his articles when I was a teenager. Having him cut my hair? I kind of died.)

The Big Fat Activity Book For Pregnant People by Erin Williams and Jordan Reid

The final product: shiny, swingy blowouts that made it all the way from the salon wayyy downtown to the Public Library in midtown, where we shot the photos, completely intact. And then, inexplicably, lasted for four days, with only a couple of applications of the Nexxus Dry Shampoo Refreshing Mist to revive it from the heat. Talk about a salon trip that was seriously worth it.

Nexxus New York Salon with Kevin Mancuso

Nexxus New York Emergencee Treatment for damaged hair

Nexxus New York Diagnostic Hair Matrix

Authors of The Big Fat Activity Book for Pregnant People Nexxus New York Diagnostic Hair Matrix

This post was created in collaboration with Nexxus New York Salon Care, a product of Unilever.

powered by chloédigital