A Stroll Down Memory Lane: YooHoo Chocolate Drink Commercial (1998)

I’ve posted old commercials that I shot back in the ’90s before just for fun…but today I found this clip, and now I need to show it to you, because it’s kind of awesome.

I was just talking with a friend about advertising and slightly-ahead-of-their-time campaigns that don’t work particularly well because audiences don’t “get” them (even though they would in just a few years, or even months), and in the course of this conversation I mentioned a YooHoo commercial I shot many, many years ago. The commercial was part of a larger campaign that never got a ton of screen-time because it referenced things like threesomes (my commercial) and cults (this commercial, starring Tammy Lynn Michaels, who later became Melissa Etheridge’s wife). And while threesomes and cults are hardly eyebrow-raisers now, back in the ’90s I guess people were kind of weirded out by sexual innuendo in their soft-drink commercials, and this series didn’t do particularly well with focus groups.

But that’s not the point of this post.

The point of this post is that I couldn’t remember what, exactly, happened in the commercial, and so I went hunting for it, and:

Omg. (In it with me are Rob, who I ended up dating for several years after meeting on this set, and a guy named Brian – the guy at the end – who looks intensely familiar, but I’m not sure why. If you know, please tell me.)

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